WHO WE ARE

Between the Lines (BTL) is an up-and-coming Communications and Event Management agency created by a coalition of experienced, well-networked industry professionals.

We have successfully implemented both large (up to 8000 people) and small events and campaigns across Jordan and are confident that we "play the game" better than anyone else in Jordan.

BTL specializes in designing and executing corporate and community engagement events, and digital productions. What makes us unique, however, is the reach and leverage of our resources and network.

WHAT WE DO

Our mission is to create sustainable partnerships that our clients – whom we have successfully gained their trust through delivering high quality services – can always leverage to their benefit.

Our belief that "A Jack of all trades is a master of nothing" has pushed us to establish formal partnerships with the best suppliers in Jordan,

We are connected with a vast network of local community leaders and mobilizers in every governorate. This means that we have a unique understanding of local markets, culture, and needs, which allows us to adhere to client expectations in respect of event execution, as well as confidentiality and duty of care.

“You have to learn the rules of the game, and then you have to play better than anyone else”

~ Albert Einstein..

Today, Between the lines Communications and Events is pleased to announce that we have joined the United Nations Global Compact initiative — a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.

BTL has aligned our strategies and operations with the Ten Principles of the United Nations Global Compact since 2021.

TESTIMONIAL

Recycling in Jordan Activity, I worked with BTL on the Why You Should Recycle campaign. Due to the urgency of the scope, the work had to be performed on a very short timeline. BTL provided us with the needed skillset to deliver high-quality products. BTL's team, an account manager, creative director, designer, and content creator asked all the right questions to understand the campaign mix. The team at BTL demonstrated a great understanding of the campaign mix by delivering excellent communications products, with a consistent tone of voice, which deliver the right messages to the right audience. BTL delivered the complete scope within an extremely challenging timeline and of great quality.

Sari Shakhshir • Communications Manager Chemonics International, assigned to the USAID /Recycling in Jordan Activity

For the past five months, BTL have been delivering superior quality services for the YPJ under a subcontract to The Kaizen Company. The team has proven to be adaptive, professional, proactive, and reliable. our relationship with BTL was professional and fruitful.

Steve Snyder • Senior Program Manager - The Kaizen Company - USAID-funded Youth Power Jordan (YPJ)

Their experience and willingness to fulfil USAID LENS requirements to led to successful implementation of the fair. the team at Between the Lines is professional, reliable, proactive and knowledgeably in their filed .

Rashad Bibars • Chief of Party - USAID LENS

We were impressed how BTL team showed high capabilities in understanding our needs and reflect them on the event they conceptualize. they are also very successful in identifying, managing and engaging partners and stakeholders related to the fair.

Tareq Z. Hijazi • Secretory General - Federation if Arab businessmen

They were very responsive even to last minute requests. Their prices were very competitive as they had been selected in a rigorous bidding process. They were very creative in their setup ideas, practical and had amazing trouble shooting solutions. The registration process, which is always very cumbersome due to the nature of our attendees, was the best amongst the total of our five conferences over the years since 2010. The team is very cooperative, polite and representable. The required deliverables were on time and the reporting and financials were accurate.

Salma Jaouni Araj • Chief Executive Officer - Health Care Accreditation Council (HCAC)

BTL Las been working extensively with PFMA and income and sales tax department ISTD in designing and implementing the campaign. in addition, the campaign included conducting a large-scale perception survey that covered around 2000 respond in five governments in Jordan. despite the complexity natural of the campaign BTL is showing high standards of professionalism and commitment for example BTL has provided dedicated team of high professional staff who are very responsive and to the short notice requirement they are also very proactive in providing assistance. In Addition; BTL has shown high reliability in terms of delivering high quality deliverables in a very short period of time and making professional advice lastly BTL has extensive and excellent relationship with almost all media outlet in Jordan something critical for a full- fledge media campaign.

Ronald Hackett • Deputy Chief of Party - USAID Public Financial Management and Administrative

Steve Snyder . Senior Program Manager of The Kaizen Company

Sherif Younis . Team Leader of giz

Ronald Hackett . Deputy Chief Of Party Of USAID

Tariq Z. Hijazi . Assistant Secondary General of Federation Of Arab Businessmen

Rashad Bibars . Chief Of Party Of Federation Of Local Enterprise Support Project

Sari Shakhshir . Chemonics

Salma Jaouni Araj . Chief Executive Officer Of Healthcare Accreditation Council

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